When you think of hip-hop artists from the '90s, whose music spontaneously moves the crowd to the dance floor, Chubb Rock is one of a few that immediately come to mind. "Nineteen ninety Chubb Rock jumps up on the scene with a lean and a pocket full of green…" - His 1990 hit "Treat 'Em Right" still elicits an electrifying response from those longing for the clean party anthems of their time. This song has been repeatedly thrust back into the limelight by usage in commercials by Burger King and Sprite. Hip Hop Soul Queen, Mary J. Blige, also used the track for the remix of her 2008 hit " Just Fine " . Born Richard Simpson, on May 28, 1968, is the son of parents who immigrated to America in pursuit of the American Dream. This former pre-med National Merit Scholar bounced onto the rap scene after dropping out of the prestigious Brown University. Since that time Chubb has gone on to create other chart topping hits including "Caught Up", "Just the Two of Us" and "Ya Bad Chubbs". This lyrical wizard is credited with launching the careers of the Trackmasterz: Poke and Red Hot Lover. Chubb Rock, known for his 6'4' 300+ pound frame will assuredly seduce the ladies with his new svelte 100 pound lighter physique and alluring lyrics. Though his weight may be lighter his lyrics and beats still hit hard. While over the years Chubb Rock has matured so has his music. Staying true to his fan base that has loved him for years his new grown up music and lyrics are definitely targeted towards the Grown and Sexy. His latest single, "Ole School Flava" released on his independent label "Hyztory Records". It is being welcomed with open arms as a refreshing alternative to the violence and derogatory lyrics that have plagued hip-hop music over the years. Chubb Rock is not making a come back, it's a continuation of clean party and sexy songs for the mature in mind but young at heart.
Recently interviewed by Steve Harvey, comedian, actor, and Host of the Steve Harvey Morning Show, Chubb Rock received high praise from Steve for strongly demonstrating his manhood with maturity, decorum and self respect while being provoked during a radio telephone prank that could have led some men to respond with obscenities and crude remarks. Through out the telephone prank Chubb was pushed hard, but the "Rock" remained poised. He was also recently applauded, on air, by Michael Baisden, author, playwright, and radio show host, for providing the listening audience with hip-hop music that our children can listen too with us, without lyrics filled with stories of violence, drugs, or other offensive behavior. After Chubb Rock's performance on Michael Baisden's Manhattan Anniversary Boatride, the "Bad Boy of Radio" proclaimed that "Chubb turned the party out and was the highlight of the evening….he bows down to the Legendary Chubb Rock!" Invincible Media broadcasted that "Chubb Rock, practically got the audience dancing on tables when he performed 'Treat em Right' and 'Ole Skool Flava'" at the 1st Annual Urban Music Awards recently held at the Hammerstein Ballroom in New York City.
The Big Man, as he is affectionately known, spends much of his time on the lecture circuit. It is his responsibility to give back to his community, educate his community, and bring a voice to his community, he believes. Chubb Rock believes change is possible. Faith without works is dead, with that he uses his voice, influence, and recognition to remind the youth of their brilliance. "Now apply it to your music", he challenges them. Early on he encourages young adults to involve themselves in the policies and processes of our nation. "Everybody can't be a rap star. I was fortunate to have a great career garnering many plaques, awards, Grammy nominations and the like". However he is quick to note that attending college has played a significant role in his success as an entrepreneur, radio on air personality, recording artist, record executive, producer, writer, and actor, and restaurateur. From his parents humble beginnings in American to successes as an entertainer, father, and community mentor Chubb Rock really does "Rock".
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